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SEO

SEO Campaigns

That drive organic search results.

Search Engine Optimization

Hot Rod Marketing is one of the most experienced SEO firms in the US and through the years we have earned considerable recognition and respect throughout the SEO community. We offer a high-performance SEO program ideal for Hot Rod and Performance Shops seeking local SEO help.

We provide Local SEO, National SEO and E-Commerce SEO Campaigns for Hot Rod and Performance Shops.

Our SEO guarantee.

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Relevant Keyword Rankings

Get a minimum of five new and relevant keyword rankings each month to ensure long-term organic growth (only counted if it is within the first two page results of Google).

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Positive Keyword Ranking Gain

Achieving a net positive keyword ranking gain for preexisting rankings each month to ensure that established rankings are also improving.

Local SEO

National SEO

E-Commerce SEO

The SEO Task List

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KEYWORD RESEARCH

Identify the most relevant and popular keyword phrases most likely to generate sales.

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INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)

Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.

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INITIAL CONTENT OPTIMIZATION (NON – VISIBLE

“White Hat” (ethical) optimization improving nonvisible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.

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SEO INFRASTRUCTURE EVALUATION

Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.

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SCHEMA MARKUP

Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS.

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BAD LINK CLEANUP

If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.

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WEBSITE ARCHIVE

Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before and after snapshot of each web page addressed by the SEO campaign.

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WEBSITE CONTENT CREATION

Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.

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BUSINESS DIRECTORY SUBMISSIONS

Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.

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ONLINE YELLOW PAGE SUBMISSIONS

Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

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WEBSITE DESIGN RECOMMENDATION

If needed, performance recommendations (non – formal) to assist with conversion improvements, site infrastructure, or other issues that could improve bottom-line performance.

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GPS & MOBILE MAP SUBMISSIONS

Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota, and other major automotive manufacturers, phone, and desktop map services.

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VOICE RECOGNITION & SEARCH SUBMISSIONS

Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones, and Android Devices.

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BUSINESS LISTING NETWORK

Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems, and Voice Recognition technology extend to a total network of 200+ end sources.

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LOCAL SEO

Creation and/or optimization of a Google My Business listing.

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XML SITEMAPS

Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to and crawled by all major search engines.

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SEARCH ENGINE SUBMISSIONS

Website submissions to over 25 US-based search engines, including all major engines and numerous tier 2 search engines.

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ADAPTATION TO SEARCH ENGINE RANKING UPDATES

Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.

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ONGOING SEO SERVICES

Ongoing SEO tasks to ensure long term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month-to-month basis, the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

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GOOGLE ANALYTICS ACCOUNT CREATION

The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.

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WEBMASTER TOOLS ACCOUNT CREATION

Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.

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MONTHLY RANKING REPORTS & UPDATES

Keyword ranking report showing current rankings for relevant keywords on Google, Bing, and Yahoo. SEO campaign updates discussing progress and campaign details.

Questions? Schedule a Discovery Call for more information.

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